Why was my email flagged as spam?
“Why was my email flagged as spam?” This is a very common question, and while it looks like a simple one on the surface, it’s actually not as easy to answer as you might think. Common misconceptions are;
1) If I’ve sent and received email from my friend for years, it shouldn’t get flagged as spam.
2) If I have their email address in my address book, their email won’t get flagged as spam.
3) If I avoid using certain words, my email won’t get flagged as spam.
None of these things are true. To understand why this is a tricky question to answer, it’s helpful to know a bit about what ISP’s are doing to filter spam. Most ISP’s have their own “custom blend” of what they do to filter spam, but it more or less boils down to using a combination of one or more of the following: Blacklists, Greylisting, enforcing RFC’s, and more traditional Content Filters.
Blacklists can be based on all kinds of things. They can be lists of IP addresses that have been reported as sources of spam, lists of mail servers that have been found to be capable of being used as open mail relays, lists of URL’s that have been “spamvertised”, or any number of other things. Not all blacklists are the same. Some are very aggressive in what they list, and some are very conservative. The aggressive lists might block a lot of spam, but they are also more likely to have “false positives” – as in they blocked something that the recipient really did want to receive. Whereas the conservative lists might not have many false positives, but they’re likely to let more spam through.
Greylisting is when a receiving mail server issues a temporary error, which causes the sending mail server to re-queue the email and send it once more. Being able to re-queue an email is something that any RFC compliant mail server ought to be able to do. Greylisting can drastically reduce spam sent through “spam zombies” – home computers compromised by viruses that send spam out directly from the PC instead of through a mail server capable of re-queuing email.
RFC’s are, in a nutshell, the basic minimum standards for anything Internet related. Enforcing RFC compliance for mail can cut down on mail sent out from compromised PC’s/servers, and cut down on spam sent out from “sketchy” mail servers.
And lastly, content filters are the more traditional form of analyzing the content of an email to determine the “spamyness” of the email. Each spam filter system has its own “custom blend” of techniques to identify spam. Some of these criteria include; spammy words/spelling (\/1agra), format of an email (lot’s of CAPITAL/BOLD/etc lettering), lists of “spamvertised” websites, know spammer addresses, etc. Some filters use a feedback system that allows end users to submit examples of spam to train the filter.
Because blacklists and content filters are dynamic in nature, it can be very difficult to determine what it was at that exact moment that caused a particular email to be tagged as spam.