This week has been busy when it comes to all things Internet…

First off I found out that the FCC can’t protect consumers from big bad corporations. It’s no fault of their own. Big bad corporations spend LOTS of money making sure that the law is in their favor. It was expected that the court would rule (a PDF of the ruling is here) to allow Internet providers to restrict access in order to “manage” their networks.

From the Internet provider side, this makes some technical sense. We need to be able to throttle traffic in order to meet Service Level Agreements and maintain quality service. How we manage our network is part of what sets us apart from our competition.

But content providers are worried that their content will play second fiddle to the content owned by the provider. This seems logical to me too. If we have content that competes with the content provider, why should we give the content provider a free ride to our consumers?

Because that’s what net neutrality is.

I think it’s reasonable to assume that a consumer does not really care who owns the content, as long as access to the content is not restricted in any fashion by their access provider. And that’s exactly how ipHouse operates.

Way back in 1997 I posed this exact conundrum and worried about what happens when one access company / distributor owns the content I want to view? Will I be required to have a Time Warner connection in order to view Bugs Bunny? Will I need a Comcast connection to see MTV online? Today, no. But what about tomorrow? Big corporations without watchdogs will do whatever they want, just watch.

I waited a few days after the ruling to see what the feedback was going to be. This is such a fascinating problem that people have a hard time taking sides. You tell me, should consumers be upset by this ruling? It seems some people just can’t tell if they should be upset or not.

In other fascinating news, a local jeweler gets lambasted by social media and wonders if the publicity generated by the “failed” advertisement offsets the publicity generated by the response to the ad…

Really, you may not have known who R. F. Moeller was a few days ago, but you might know now. This is exactly what social media is all about, responding socially to what companies do in the marketplace. Consumers have a voice, and social media lets those voices be heard, loud and clear. Some might think that this is a win for R. F. Moeller. The amount of publicity they’re receiving might outweigh the scar. Only time will tell…

Then along comes a reminder that some crazy new treaty will put ISPs on the hook for our customers bad deeds. What are people thinking?

All these things make me ogle at the wonder that is the Internet. But it leaves me wondering, is it time to take a break from the Internet?

Nah.

Peace.

Bil