Posts tagged Social Media
I use Social Media from time to time and work with with Virtualization gurus as well. So, I thought, why not do a comparison between what we do with Virtual servers here at ipHouse and what many people do with Social Media. There are some interesting points between Virtualization and Social Media that allow for a sweet comparison.
Last week I went to listen to Brian Solis speak about Social Media. I would like to call this event “An Evening with Brian Solis”.
Brian Solis entered from the left side of the stage and began setting up his Mac Book Pro for slide show mode. He began by entertaining the idea that relations instead of relationships are the way of the future. When one forms a thin bond with someone else on the web because of a common interest or “like” that they share, any sort of relationship has turned to a relation. The thing that is so interesting about this thin, almost stretched out bond is that we would never have associated with this other person if it was not for social media. We have crossed thresholds and passed over prejudices that we once held to share an interest (there for a bond) with someone across the globe.
For over a decade Brian has been finding these bonds and then helping companies benefit from them. He takes what people are interested in, what they are searching for and compiles that information to help them find you (or your business). In turn, the business or person has created more bonds and it has given the people that are interested in that subject, product or whatever a bit of a surge because it is something new.
As someone who has been *ahem* ‘asked’ to write on various topics, I can appreciate the pressure that new media puts on companies. Traditional media is predictable; pay money, gain access. Release statements quarterly, crafted with your company’s message. Coordinate your ads with your message and the image you hope to portray. Push out positive messages and suppress negative ones. It certainly takes time and effort, but you can reasonably expect your efforts to pay off.
New media is much more unpredictable, it’s hard to maintain a consistent image without fading into the ether. It’s harder,still to control information, good or bad, that can effect your company. While there is a high amount of passion with the participants of new media, this can lead to a low signal-to-noise ratio. You’re competing with a lot of people out there and if your stuff isn’t interesting, it’ll just be a ripple in the ocean.
This week has been busy when it comes to all things Internet…
First off I found out that the FCC can’t protect consumers from big bad corporations. It’s no fault of their own. Big bad corporations spend LOTS of money making sure that the law is in their favor. It was expected that the court would rule (a PDF of the ruling is here) to allow Internet providers to restrict access in order to “manage” their networks.
From the Internet provider side, this makes some technical sense. We need to be able to throttle traffic in order to meet Service Level Agreements and maintain quality service. How we manage our network is part of what sets us apart from our competition.
But content providers are worried that their content will play second fiddle to the content owned by the provider. This seems logical to me too. If we have content that competes with the content provider, why should we give the content provider a free ride to our consumers?
Because that’s what net neutrality is.
I think it’s reasonable to assume that a consumer does not really care who owns the content, as long as access to the content is not restricted in any fashion by their access provider. And that’s exactly how ipHouse operates.
Way back in 1997 I posed this exact conundrum and worried about what happens when one access company / distributor owns the content I want to view? Will I be required to have a Time Warner connection in order to view Bugs Bunny? Will I need a Comcast connection to see MTV online? Today, no. But what about tomorrow? Big corporations without watchdogs will do whatever they want, just watch.
I waited a few days after the ruling to see what the feedback was going to be. This is such a fascinating problem that people have a hard time taking sides. You tell me, should consumers be upset by this ruling? It seems some people just can’t tell if they should be upset or not.
In other fascinating news, a local jeweler gets lambasted by social media and wonders if the publicity generated by the “failed” advertisement offsets the publicity generated by the response to the ad…
Really, you may not have known who R. F. Moeller was a few days ago, but you might know now. This is exactly what social media is all about, responding socially to what companies do in the marketplace. Consumers have a voice, and social media lets those voices be heard, loud and clear. Some might think that this is a win for R. F. Moeller. The amount of publicity they’re receiving might outweigh the scar. Only time will tell…
Then along comes a reminder that some crazy new treaty will put ISPs on the hook for our customers bad deeds. What are people thinking?
All these things make me ogle at the wonder that is the Internet. But it leaves me wondering, is it time to take a break from the Internet?